Features

Sourcing leads

Warm leads, not cold lists, 44% of invites accepted

  1. Spot buying intent
  2. Filter to your ICP
  3. Invite on LinkedIn

Find people already showing interest

Several sourcing strategies run in parallel on LinkedIn.

inLikes & comments on posts
AM

Alex Martin · 2nd

Growth advisor for B2B SaaS teams

1d ·

Outbound isn't dead. Bad outbound is. Here's what we changed to book 30 meetings last month 👇

👏Kate K. and 247 others37 comments

Kate K.

Head of Sales · Finly

Fits your ICP
inCompanies hiring
  • N

    Sales Development Rep

    Northwind · Paris (Hybrid)

    Actively recruiting · 2 days ago

  • N

    Account Executive, EMEA

    Northwind · Remote

    Promoted · 1 week ago

  • N

    Head of Sales Operations

    Northwind · London

    Actively recruiting · 3 days ago

Hector B.

VP Sales · Northwind

Fits your ICP
inComments on top ads
P

Pipeline Pro

Promoted

Your reps spend 60% of their week on admin. Here's how top teams get it back.

Book 2x more demos

pipelinepro.io

Learn more
SR

Sam R. · Head of Growth

Does this work with HubSpot?

Sam R.

Head of Growth · Brightline

Fits your ICP

+ more strategies

running in parallel

Keep only the ones who fit your ICP

Every lead is checked against your targeting before any invite.

ICP filter

People

Job titles
Head of SalesVP SalesHead of Growth
Seniority
DirectorVP
Department
SalesGrowth

Company

Industry
SaaSFintech
Company size
51–200201–500
Type
B2B

Geography

FranceUnited KingdomGermany

Buying signals we watch

Hiring sales repsEngaging with outbound content

Send invites that get accepted

Relevant, active people say yes far more often.

inInvitations sent

500LinkedIn invites sent

KK

Kate K.

Head of Sales at Finly

12 mutual connections

Message
Invitation accepted

The Sales Ninja

0potential leads

46% of invites accepted

Classic tools

0potential leads

10% of invites accepted

First messages

Openers people actually answer, 40% better than human-written

  1. Read the whole profile
  2. Draft every angle
  3. Send the best odds

Read everything about them

Profile, activity, company. Then pick what is worth opening on.

inProfile
KK

Kate K.

Head of Sales at Finly

What we could open on

Liked Alex Martin's post on outboundFinly is hiring 3 SDRsMoved from AE to Head of Sales12 mutual connections

Draft one opener per angle

Each draft is scored on how likely it is to get a reply.

Hiring SDRs

Kate, 3 SDR openings at once is a real bet on outbound. Are they going after new logos or working accounts you already have?

19%

reply probability

Post they likedBest odds

Hey Kate, Alex Martin's outbound post is everywhere this week. Are the new SDRs at Finly going to do it his way or yours?

27%

reply probability

New role

Kate, AE to Head of Sales, nice move. Was hiring 3 SDRs your call, or was that already planned when you stepped up?

22%

reply probability

Send the one with the best odds

One message goes out: the one most likely to get an answer.

inLinkedIn messaging
Hey Kate, Alex Martin's outbound post is everywhere this week. Are the new SDRs at Finly going to do it his way or yours?

Sent by your ninja

Auto reply

Answers while they are still reading, 5x more meetings booked

  1. A lead replies
  2. Answer in minutes
  3. The numbers

A lead replies

Usually while you are in a meeting.

inLinkedIn messaging
HB

Hector B.

VP Sales at Northwind

Ok, interesting. Does it work with Salesforce? That's where my team lives.

14:32

Your ninja answers in minutes

22 minutes on average, instead of waiting for your approval.

inLinkedIn messaging
HB

Hector B.

VP Sales at Northwind

Ok, interesting. Does it work with Salesforce? That's where my team lives.

14:32

It does, it syncs both ways so your reps never leave Salesforce. Easier to show than explain, do you have 15 min Thursday?

14:54 · sent by your ninja

22 min

Auto reply

39.5 h

Manual approval

What that speed is worth

Automatic replies against waiting for approval, on real follow-ups.

Auto replyManual approval

Meeting booked within 7 days

Auto reply
8.2%
Manual approval
1.6%

Lead replied again within 7 days

Auto reply
53.1%
Manual approval
32.3%

Editing the draft by hand changed nothing: 32.1% vs 32.3%. Speed is what moved the numbers.

Internal analysis of 542 delivered follow-ups from 62 ninjas, first follow-up per lead, 7-day window. Customers chose their own mode, so this is observational data, not a controlled test.

MCP control

Run your ninja from the AI you already use

  1. Connect your AI
  2. Then just ask

One connection, from wherever you work

Your ninja plugs into Claude, Codex, Gemini or your terminal as an MCP server.

Claude
Codex
Gemini
Any MCP client

The Sales Ninja

MCP server

Then run everything by asking

Check replies, launch, pause or retarget a campaign in plain language.

Your AI assistant
Who replied this week and actually wants a call?

sales_ninja.get_replies

4 people said yes. Hector and Sam already booked a slot, Kate and Priya haven't picked one yet. Want me to nudge them?
Pause the agencies campaign, let's go after SaaS founders instead.

sales_ninja.update_campaign

Done. Agencies is paused and the SaaS founders search is running.

Agencies

Paused

SaaS founders

Running

Make sure it works for you.

Sign up and you land on your own lead list, with the first message already written for each one.

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Active plan
The lead list: name, title, company
The first message written for each lead
Invites sent from your LinkedIn account
Meetings booked in your calendar
Launch my NinjaBook a demo

Your lead list is ready about 4 minutes after you sign up.