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What is The Sales Ninja?

The Sales Ninja is an AI prospecting agent that works on your LinkedIn account and gets you warm leads — you just reply to the people who answer.

The idea in one paragraph

You tell your agent who you sell to. It searches a network of 200M+ professional profiles, finds the people who match, sends them connection requests from your LinkedIn account, messages the ones who accept, and follows up until they reply. When someone replies, the automation stops and the conversation is yours. Your job is the last mile: reply to warm leads and book the meeting.

How the loop works

  1. You describe who you sell to. During setup you define your ICP — job titles, industries, company sizes, geography. This lives in your Flow tab and you can refine it anytime through your Ninja chat.
  2. Your agent sources. It searches for people matching your ICP. Each person appears in your Leads tab at the Sourced stage.
  3. Your agent qualifies. Every sourced person is evaluated against your ICP before any outreach. Only Qualified leads get contacted; Not qualified leads stay visible so you can sense-check the decisions.
  4. Your agent connects. It sends LinkedIn connection requests within a deliberately conservative daily allowance (see LinkedIn safety).
  5. Your agent messages and follows up. When someone accepts, the agent drafts a first message and then runs a timed cadence of follow-ups. In review mode, drafts wait for your approval in To Review; in auto mode they send automatically.
  6. You take over on reply. The moment a lead replies, all automated follow-ups to that person stop. The lead is warm — now you reply, have the conversation, and book the meeting.

Who does what

This is the part people most often get wrong, so here it is explicitly.

Your agent handles:

  • Finding people who match your targeting
  • Qualifying them before any outreach
  • Sending connection requests, paced to protect your account
  • Drafting and sending the first message and follow-ups
  • Stopping instantly when someone replies

You handle:

  • Describing (and refining) who you sell to
  • Approving drafted messages, if you use review mode
  • Replying to warm leads — the agent never negotiates or closes for you
  • Booking and running the meetings

If you remember one thing: everything up to the reply is the agent's job; everything after the reply is yours.

What you'll see day to day

Your agent works in the background — nothing needs to stay open on your computer. Most days it quietly sources, qualifies, and sends within its daily allowance, and quiet stretches are normal, especially during the first-week warm-up. Your Dashboard shows the funnel: how many people were sourced, qualified, contacted, and how many accepted, replied, and booked meetings.

Changes you make to your targeting apply to future sourcing — the agent doesn't retroactively re-evaluate leads it has already processed.

Where results come from

Warm leads come from a compounding funnel: consistent daily outreach → accepted connections → conversations → replies → meetings. It's deliberately paced rather than high-volume, because accept and reply rates — not raw send counts — are what fill your calendar. Expect the first accepts within days and the first real conversations to build over the first couple of weeks.

Next steps