Control message content

Set the tone, rules, and raw material your agent writes from — once — so every future message sounds like you.

There are two layers of control: per-message guidance (edited in the Flows tab) and standing rules (set there or via your Ninja). Use guidance for style and angle; use rules for hard constraints.

Edit message guidance in Flows

1. Open the Flows tab, open your flow and click a message block (e.g., "Message 1").
2. Edit Guidance for this message — tone, angle, what to lead with. For the first message that's your opener/hook; follow-up blocks have their own guidance. Changes save automatically.
3. Add hard constraints under Rules for all messages (applies to every message in the flow) or Rules specific to [message name] (just that one). Click Add a rule.
4. Optionally add links under Reference material — articles, posts, or benchmarks the agent can naturally cite in that message.

Message blocks can be on LinkedIn or, on Pro with a mailbox connected, on email; the channel is shown on the block. Guidance and rules work the same either way.

See what your changes produce, before they go out

The right-hand Examples column of the flow editor is a dry run of the block you have open. Click Generate and your agent writes three example messages for that position using the current guidance, rules and reference material. They're examples only — nobody receives them — and they stay on the block so you can compare. Change the guidance afterwards and an orange notice flags that the examples are now older than the prompt; hit Regenerate to refresh them.

It's the fastest way to judge a rule you just wrote, and the thing to do before switching a block to auto.

Tell it what you sell

The ICP block has a Products & services section: one line per offer, with a short description and an optional link. The list belongs to your workspace, and each flow switches individual products on or off — handy when one flow sells the audit and another sells the platform. At least one has to stay on.

This is the shared definition of your offer: it's what your Ninja reads back when you ask it about your products, or ask it to shape messaging around one. What actually lands in a message still comes from the block's guidance, your rules, and your reference material.

Set standing rules via your Ninja

Anything you tell your Ninja as a lasting preference becomes a learned rule that persists across all future outreach — and stays visible (and editable) under Learned rules in the Flows tab. Example phrasings:

• "Only reference claims actually supported by the lead's profile — never guess or flatter."
• "Never mention pricing in the first message."
• "Always write in British English."
• "Always include our booking link in follow-up 2: [link]."

Fix a bad message on the spot

While reviewing a draft, click the text to edit it, or use Regenerate with guidance ("shorter", "drop the compliment") to get a better version. That fixes this message — and your Ninja learns your preferences from your edits and feedback over time, so the same issue is less likely to come back. When a preference really matters, promote it to a rule so it's applied everywhere from now on. See review and approve messages.

Common questions

Can I give you text to always use in connection requests?
No — your Ninja sends connection requests without a note, on purpose. Blank invites get accepted noticeably more often than ones with a note, so adding text would cost you connections. Your messaging effort goes into the first message after someone accepts — see The cadence.

The agent claimed something about a lead that wasn't true.
Add the rule above: "Only reference claims actually supported by the lead's profile." Then regenerate the offending draft. Rules apply to every message written after you set them.

Can I write the messages entirely myself?
Per message, yes — every draft is fully editable before sending in review mode. There's no template mode where your fixed text replaces the agent's writing for whole messages; the closest is setting strict rules that constrain how it writes.

Do guidance changes rewrite drafts already waiting for approval?
No. Existing drafts keep their text — use Regenerate on them. New drafts follow the new guidance.

What about the language my messages are written in?
Your agent writes to each prospect in that prospect's own language — there's no setting that forces one language on your outreach (the one in Settings → Timezone & language is your dashboard's language). If you need a fixed rule, make it a rule: "always write in British English." See language settings.