Language settings

How your agent chooses the language it writes to a prospect in, how to force a different one, and where the app's own language lives.

How outreach language is chosen

There is no "write everything in X" switch, and that's deliberate: your agent writes to each prospect in that prospect's own language. It reads the signals it already has — the language of their LinkedIn profile, of the post they engaged with, of the conversation so far — and writes accordingly.

When those signals are unclear, or point at a language you plainly don't work in, it falls back to your language: the one your ICP, your cadence guidance and your rules are written in. A message you can't read is a message you can't manage a reply to, so it never guesses its way into one.

Force a language with a rule

When you want a fixed policy, write it as a rule — rules outrank the automatic choice. Tell your Ninja, in plain words:

• "Always write in English, even to French prospects."
• "Write in French for leads in France, English for everyone else."
• "Always write in British English."

This becomes a learned rule: it persists and applies to every message written from then on. You can see and edit your rules under Learned rules in the Flows tab, or set them per message block alongside the message guidance — see Control message content.

Like all content settings, a rule isn't retroactive: messages already sent stay as they are.

The app's own language

Settings → Timezone & language → Dashboard language (English or French) is the language of your dashboard — headings, labels, the text your agent writes for you rather than for a prospect. It does not decide what goes out to prospects. The Timezone next to it is a different thing again: it sets the hours your agent works.

Fix messages already drafted

If you're in review mode, drafts in the wrong language are sitting at Message prepared:

• Edit the draft directly before approving, or
• Use Regenerate with guidance: "rewrite this in English."

If you're in auto mode, set the rule first, then spot-check the next few sends on the Leads tab to confirm it took.

Still seeing the wrong language?

If messages keep coming out in the wrong language after you've set a rule and given it a day, contact support with your account email, an example message, and the rule you set — a concrete example lets us fix it fast.